Kea, G., & Phau, I. (2008). Examining the role of hybrid products in a consumer animosity setting. School of Marketing, Curtin Business School.
Chicago Style (17th ed.) CitationKea, Garick, and Ian Phau. Examining the Role of Hybrid Products in a Consumer Animosity Setting. School of Marketing, Curtin Business School, 2008.
MLA (9th ed.) CitationKea, Garick, and Ian Phau. Examining the Role of Hybrid Products in a Consumer Animosity Setting. School of Marketing, Curtin Business School, 2008.
Warning: These citations may not always be 100% accurate.