APA (7th ed.) Citation

Dix, S., Bellman, S., Haddad, H., & Varan, D. (2010). Using interactive program-loyalty banners to reduce TV ad avoidance. Advertsing Research Foundation.

Chicago Style (17th ed.) Citation

Dix, Steve, S. Bellman, H. Haddad, and D. Varan. Using Interactive Program-loyalty Banners to Reduce TV Ad Avoidance. Advertsing Research Foundation, 2010.

MLA (9th ed.) Citation

Dix, Steve, et al. Using Interactive Program-loyalty Banners to Reduce TV Ad Avoidance. Advertsing Research Foundation, 2010.