Timing crisis information release via television

When and how often to release information on television are important issues in crisis and emergency risk communication. There is a lot of crisis information, including warnings and news, to which people should have access, but most of it is not significantly urgent to interrupt the broadcasting of...

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Main Authors: Wei, J., Zhao, D., Yang, F., Du, S., Marinova, Dora
Format: Journal Article
Published: Wiley-Blackwell Publishing Ltd. 2010
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/42836
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author Wei, J.
Zhao, D.
Yang, F.
Du, S.
Marinova, Dora
author_facet Wei, J.
Zhao, D.
Yang, F.
Du, S.
Marinova, Dora
author_sort Wei, J.
building Curtin Institutional Repository
collection Online Access
description When and how often to release information on television are important issues in crisis and emergency risk communication. There is a lot of crisis information, including warnings and news, to which people should have access, but most of it is not significantly urgent to interrupt the broadcasting of television programmes. Hence, the right timing for the release of crisis information should be selected based on the importance of the crisis and any associated communication requirements. Using recursive methods, this paper builds an audience coverage model of crisis information release. Based on 2007 Household Using TV (HUT) data for Hefei City, China, the optimal combination of broadcasting sequence (with frequencies between one and eight times) is obtained using the implicit enumeration method. The developed model is applicable to effective transmission of crisis information, with the aim of reducing interference with the normal television transmission process and decreasing the psychological effect on audiences. The same model can be employed for other purposes, such as news coverage and weather and road information.
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format Journal Article
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institution Curtin University Malaysia
institution_category Local University
last_indexed 2025-11-14T09:13:38Z
publishDate 2010
publisher Wiley-Blackwell Publishing Ltd.
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spelling curtin-20.500.11937-428362017-09-13T16:07:08Z Timing crisis information release via television Wei, J. Zhao, D. Yang, F. Du, S. Marinova, Dora television crisis management recursive methods crisis communication audience coverage information release When and how often to release information on television are important issues in crisis and emergency risk communication. There is a lot of crisis information, including warnings and news, to which people should have access, but most of it is not significantly urgent to interrupt the broadcasting of television programmes. Hence, the right timing for the release of crisis information should be selected based on the importance of the crisis and any associated communication requirements. Using recursive methods, this paper builds an audience coverage model of crisis information release. Based on 2007 Household Using TV (HUT) data for Hefei City, China, the optimal combination of broadcasting sequence (with frequencies between one and eight times) is obtained using the implicit enumeration method. The developed model is applicable to effective transmission of crisis information, with the aim of reducing interference with the normal television transmission process and decreasing the psychological effect on audiences. The same model can be employed for other purposes, such as news coverage and weather and road information. 2010 Journal Article http://hdl.handle.net/20.500.11937/42836 10.1111/j.0361-3666.2010.01180.x Wiley-Blackwell Publishing Ltd. restricted
spellingShingle television
crisis management
recursive methods
crisis communication
audience coverage
information release
Wei, J.
Zhao, D.
Yang, F.
Du, S.
Marinova, Dora
Timing crisis information release via television
title Timing crisis information release via television
title_full Timing crisis information release via television
title_fullStr Timing crisis information release via television
title_full_unstemmed Timing crisis information release via television
title_short Timing crisis information release via television
title_sort timing crisis information release via television
topic television
crisis management
recursive methods
crisis communication
audience coverage
information release
url http://hdl.handle.net/20.500.11937/42836