Casualty between advertising and consumption in India

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Casualty between advertising and consumption in India

This study makes use of co-integration methodology to validate the evidence of soundness of advertising and consumption pattern of India during the period of 1980-2006. Augmented Dickey-Fuller test, Philips- Peron Test, Cointegration technique and Error Correction Models have been employed to relate...

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Bibliographic Details
Main Author:	Philip, Abey
Format:	Journal Article
Published:	Institute of Public Enterprise 2009
Online Access:	http://hdl.handle.net/20.500.11937/42453

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