Casualty between advertising and consumption in India
This study makes use of co-integration methodology to validate the evidence of soundness of advertising and consumption pattern of India during the period of 1980-2006. Augmented Dickey-Fuller test, Philips- Peron Test, Cointegration technique and Error Correction Models have been employed to relate...
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| Format: | Journal Article |
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Institute of Public Enterprise
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/42453 |
| _version_ | 1848756423710736384 |
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| author | Philip, Abey |
| author_facet | Philip, Abey |
| author_sort | Philip, Abey |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study makes use of co-integration methodology to validate the evidence of soundness of advertising and consumption pattern of India during the period of 1980-2006. Augmented Dickey-Fuller test, Philips- Peron Test, Cointegration technique and Error Correction Models have been employed to relate between advertising and consumption. The analysis reveals categorically that there is strong bi-directional relationship between advertising and consumption pattern in India. The consumption pattern in Indian economy is strongly influenced by advertising. |
| first_indexed | 2025-11-14T09:11:58Z |
| format | Journal Article |
| id | curtin-20.500.11937-42453 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:11:58Z |
| publishDate | 2009 |
| publisher | Institute of Public Enterprise |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-424532017-01-30T14:59:48Z Casualty between advertising and consumption in India Philip, Abey This study makes use of co-integration methodology to validate the evidence of soundness of advertising and consumption pattern of India during the period of 1980-2006. Augmented Dickey-Fuller test, Philips- Peron Test, Cointegration technique and Error Correction Models have been employed to relate between advertising and consumption. The analysis reveals categorically that there is strong bi-directional relationship between advertising and consumption pattern in India. The consumption pattern in Indian economy is strongly influenced by advertising. 2009 Journal Article http://hdl.handle.net/20.500.11937/42453 Institute of Public Enterprise restricted |
| spellingShingle | Philip, Abey Casualty between advertising and consumption in India |
| title | Casualty between advertising and consumption in India |
| title_full | Casualty between advertising and consumption in India |
| title_fullStr | Casualty between advertising and consumption in India |
| title_full_unstemmed | Casualty between advertising and consumption in India |
| title_short | Casualty between advertising and consumption in India |
| title_sort | casualty between advertising and consumption in india |
| url | http://hdl.handle.net/20.500.11937/42453 |