APA (7th ed.) Citation

Quintal, V., & Phau, I. (2014). Examining consumer risk perceptions of prototypical brands versus me-too brands. Routledge Taylor and Francis Group.

Chicago Style (17th ed.) Citation

Quintal, Vanessa, and Ian Phau. Examining Consumer Risk Perceptions of Prototypical Brands Versus Me-too Brands. Routledge Taylor and Francis Group, 2014.

MLA (9th ed.) Citation

Quintal, Vanessa, and Ian Phau. Examining Consumer Risk Perceptions of Prototypical Brands Versus Me-too Brands. Routledge Taylor and Francis Group, 2014.