The use of negative themes in television food advertising

QR Code

The use of negative themes in television food advertising

Bibliographic Details
Main Authors:	Pettigrew, Simone, Roberts, M., Chapman, K., Quester, P., Miller, C.
Format:	Journal Article
Published:	Elsevier BV 2012
Online Access:	http://hdl.handle.net/20.500.11937/42301

Similar Items

The advertised diet: an examination of the extent and nature of food advertising on Australian television
by: Roberts, M., et al.
Published: (2013)

Compliance with childrens television food advertising regulations in Australia
by: Roberts, M., et al.
Published: (2012)

The effects of television and Internet food advertising on parents and children
by: Pettigrew, Simone, et al.
Published: (2013)

The extent and nature of alcohol advertising on Australian television
by: Pettigrew, Simone, et al.
Published: (2012)

Children's exposure to food advertising: An analysis of the effectiveness of self-regulatory codes in Australia
by: Roberts, M., et al.
Published: (2014)

Failing to Engage: Parents’ Acceptance of the Promotion of Unhealthy Foods to Children
by: Pettigrew, Simone, et al.
Published: (2011)

A conceptual classification of parents’ attributions of the role of food advertising in children’s diets
by: Pettigrew, Simone, et al.
Published: (2014)

Dimensions of parents' attitudes to unhealthy foods and beverages
by: Pettigrew, Simone, et al.
Published: (2015)

The potential of shame as a message appeal in antismoking television advertisements
by: Amonini, C., et al.
Published: (2015)

Factors associated with parents' attitudes to unhealthy foods and beverages
by: Pettigrew, Simone, et al.
Published: (2016)

A thematic content analysis of children's food advertising
by: Roberts, M., et al.
Published: (2007)

Evaluate On the Relationship between Advertising Clutter and Generation Y Negative Attitude toward Television Advertising
by: Yan, Yuzhen
Published: (2013)

Advertising strategies in Television Malaysia's advertisements
by: Vasudevan, Chellammal
Published: (1982)

Advertising strategies in Television Malaysia's advertisements
by: Vasudevan, Chellammal
Published: (1982)

Adjective identification in television advertisements
by: Abd Rahim, Normaliza
Published: (2013)

A path analysis model of factors influencing children's requests for unhealthy foods
by: Pettigrew, Simone, et al.
Published: (2017)

Psychosocial Influences on Children’s Food Consumption
by: Roberts, M., et al.
Published: (2013)

Psychosocial Influences on Children's Food Consumption
by: Roberts, M., et al.
Published: (2013)

Cultural Differences Affect Interactive Television Advertising
by: Zorn, Steffen, et al.
Published: (2013)

Health-related content in Australian television advertising
by: Baker, J., et al.
Published: (2011)

Television advertising avoidance: advancing research methodology
by: Dix, Steve, et al.
Published: (2010)

Discourse of copywriting on Malaysian celebrity television advertisement
by: Roslan, Nur Widad
Published: (2018)

Brand recall as indication of television advertising effectiveness
by: Mohd Miharbi, Maldia Syela
Published: (2001)

Negativity and information in campaign advertising
by: Sullivan, Jonathan
Published: (2010)

Mothers' Perceptions of Food Promotion and Its Effects on Their Children's Diets
by: Pettigrew, Simone, et al.
Published: (2008)

Influence of Perceived Risk on the Food Consumption Behaviours of Children and Mothers
by: Roberts, M., et al.
Published: (2008)

Facebook versus television: Advertising value perceptions among females
by: Dix, S., et al.
Published: (2012)

Advertising to Children in Schools: The Case of ‘Book’ Clubs
by: Pettigrew, Simone, et al.
Published: (2015)

The imbuement of cultural elements in television advertisements: an Islamic perspective
by: Mokhtar, Aida
Published: (2019)

The 'moral panics' behind television advertising regulations in Malaysia
by: Mokhtar, Aida
Published: (2011)

The ‘Moral Panics’ behind television advertising regulation in Malaysia
by: Mokhtar, Aida
Published: (2011)

The ‘moral panics’ behind television advertising regulations in Malaysia
by: Mokhtar, Aida
Published: (2010)

The 'moral panics' behind television advertising regulation in Malaysia
by: Mokhtar, Aida
Published: (2011)

Exposure of children and adolescents to alcohol advertising on television in Australia
by: Winter, Matthew, et al.
Published: (2008)

Health Equity and Healthcare Equity - Eight Themes from an Island State
by: Sanyal, S., et al.
Published: (2010)

Never Just Food: Themed Issue On Food And Asia
by: Tarulevicz, Nicole
Published: (2012)

The perception of viewers on female role portrayals in Malaysian television advertisements
by: Malar, Deva, et al.
Published: (1997)

Consumer Behaviour
by: Quester, P., et al.
Published: (2013)

Effects of media literacy education about television food advertising on school children / Zalma Abdul Razak
by: Abdul Razak, Zalma
Published: (2015)

Television advertisement effectiveness in food industry among centennials / Intan Syafinaz Mat Shafie... [et al.]
by: Mat Shafie, Intan Syafinaz, et al.
Published: (2019)

Cannot write session to /tmp/vufind_sessions/sess_o9o8mk8u077unqbnvgtlss33nu