Advertising appeals to "the times of your life": developing a scale to measure personal nostalgia

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Advertising appeals to "the times of your life": developing a scale to measure personal nostalgia

Bibliographic Details
Main Authors:	Marchegiani, Chris, Phau, Ian
Other Authors:	Maree Thyne
Format:	Conference Paper
Published:	University of Otago 2007
Online Access:	http://hdl.handle.net/20.500.11937/42281

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