Colour and Meaning in Corporate Logos: An Empirical Study
Corporate visual identity helps establish and maintain a company ’ s corporate image, of which thecolour and design of a company ’ s logo is central. This study examines the triadic relationshipbetween colour, design and the evoked meanings of logos to understand how these contribute tobuilding a co...
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| Format: | Journal Article |
| Published: |
Palgrave Macmillan
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/41937 |
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