Colour and Meaning in Corporate Logos: An Empirical Study
Corporate visual identity helps establish and maintain a company ’ s corporate image, of which thecolour and design of a company ’ s logo is central. This study examines the triadic relationshipbetween colour, design and the evoked meanings of logos to understand how these contribute tobuilding a co...
| Main Author: | |
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| Format: | Journal Article |
| Published: |
Palgrave Macmillan
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/41937 |
| _version_ | 1848756281513345024 |
|---|---|
| author | Hynes, Niki |
| author_facet | Hynes, Niki |
| author_sort | Hynes, Niki |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Corporate visual identity helps establish and maintain a company ’ s corporate image, of which thecolour and design of a company ’ s logo is central. This study examines the triadic relationshipbetween colour, design and the evoked meanings of logos to understand how these contribute tobuilding a consistent corporate image. Results strongly indicate that consumers make clearjudgements about the image of a fi rm from the logo design and have strong opinions about whichcolours are appropriate for different corporate images. |
| first_indexed | 2025-11-14T09:09:42Z |
| format | Journal Article |
| id | curtin-20.500.11937-41937 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:09:42Z |
| publishDate | 2009 |
| publisher | Palgrave Macmillan |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-419372017-02-28T01:40:01Z Colour and Meaning in Corporate Logos: An Empirical Study Hynes, Niki Corporate visual identity helps establish and maintain a company ’ s corporate image, of which thecolour and design of a company ’ s logo is central. This study examines the triadic relationshipbetween colour, design and the evoked meanings of logos to understand how these contribute tobuilding a consistent corporate image. Results strongly indicate that consumers make clearjudgements about the image of a fi rm from the logo design and have strong opinions about whichcolours are appropriate for different corporate images. 2009 Journal Article http://hdl.handle.net/20.500.11937/41937 Palgrave Macmillan restricted |
| spellingShingle | Hynes, Niki Colour and Meaning in Corporate Logos: An Empirical Study |
| title | Colour and Meaning in Corporate Logos: An Empirical Study |
| title_full | Colour and Meaning in Corporate Logos: An Empirical Study |
| title_fullStr | Colour and Meaning in Corporate Logos: An Empirical Study |
| title_full_unstemmed | Colour and Meaning in Corporate Logos: An Empirical Study |
| title_short | Colour and Meaning in Corporate Logos: An Empirical Study |
| title_sort | colour and meaning in corporate logos: an empirical study |
| url | http://hdl.handle.net/20.500.11937/41937 |