Effects of "Owned By" versus "Made In" for Willingness to Buy Australian Brands

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Effects of "Owned By" versus "Made In" for Willingness to Buy Australian Brands

Purpose – This paper aims to examine the effects of economic nationalism and consumer ethnocentrism in the form of country of origin (COO) cues specifically “Made in…” and “Owned by…” on the product judgment of bi-national wine brands (brands with multiple country affiliations). Further, the role of...

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Bibliographic Details
Main Authors:	Cheah, Isaac, Phau, Ian
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2015
Subjects:	Australian Brands Consumer Ethnocentrism Country of origin Ownership
Online Access:	http://hdl.handle.net/20.500.11937/41598

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