Factors influencing consumer's decision to purchase fresh potatoes in Malaysia

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Factors influencing consumer's decision to purchase fresh potatoes in Malaysia

Freshness, size and price were the most frequently cited variables in respondents' decision to purchase fresh potatoes. Principal component analysis identified five constructs which were found to influence respondents' decision to purchase: value, physical appearance, usage, prior experien...

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Bibliographic Details
Main Authors:	Chamhuri, N., Batt, Peter
Format:	Conference Paper
Published:	2015
Online Access:	http://hdl.handle.net/20.500.11937/41552

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