Factors influencing consumer's decision to purchase fresh potatoes in Malaysia
Freshness, size and price were the most frequently cited variables in respondents' decision to purchase fresh potatoes. Principal component analysis identified five constructs which were found to influence respondents' decision to purchase: value, physical appearance, usage, prior experien...
| Main Authors: | , |
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| Format: | Conference Paper |
| Published: |
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/41552 |
| _version_ | 1848756176894820352 |
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| author | Chamhuri, N. Batt, Peter |
| author_facet | Chamhuri, N. Batt, Peter |
| author_sort | Chamhuri, N. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Freshness, size and price were the most frequently cited variables in respondents' decision to purchase fresh potatoes. Principal component analysis identified five constructs which were found to influence respondents' decision to purchase: value, physical appearance, usage, prior experience and promotion. |
| first_indexed | 2025-11-14T09:08:03Z |
| format | Conference Paper |
| id | curtin-20.500.11937-41552 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:08:03Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-415522017-09-13T14:16:24Z Factors influencing consumer's decision to purchase fresh potatoes in Malaysia Chamhuri, N. Batt, Peter Freshness, size and price were the most frequently cited variables in respondents' decision to purchase fresh potatoes. Principal component analysis identified five constructs which were found to influence respondents' decision to purchase: value, physical appearance, usage, prior experience and promotion. 2015 Conference Paper http://hdl.handle.net/20.500.11937/41552 10.17660/ActaHortic.2015.1103.15 fulltext |
| spellingShingle | Chamhuri, N. Batt, Peter Factors influencing consumer's decision to purchase fresh potatoes in Malaysia |
| title | Factors influencing consumer's decision to purchase fresh potatoes in Malaysia |
| title_full | Factors influencing consumer's decision to purchase fresh potatoes in Malaysia |
| title_fullStr | Factors influencing consumer's decision to purchase fresh potatoes in Malaysia |
| title_full_unstemmed | Factors influencing consumer's decision to purchase fresh potatoes in Malaysia |
| title_short | Factors influencing consumer's decision to purchase fresh potatoes in Malaysia |
| title_sort | factors influencing consumer's decision to purchase fresh potatoes in malaysia |
| url | http://hdl.handle.net/20.500.11937/41552 |