Do, H., Ko, E., & Woodside, A. (2015). Tiger Woods, Nike, and I are (Not) Best Friends: How Brand’s Sports Sponsorship in Social-Media Impacts Brand Consumer’s Congruity and Relationship Quality. Routledge.
Chicago Style (17th ed.) CitationDo, H., E. Ko, and Arch Woodside. Tiger Woods, Nike, and I Are (Not) Best Friends: How Brand’s Sports Sponsorship in Social-Media Impacts Brand Consumer’s Congruity and Relationship Quality. Routledge, 2015.
MLA (9th ed.) CitationDo, H., et al. Tiger Woods, Nike, and I Are (Not) Best Friends: How Brand’s Sports Sponsorship in Social-Media Impacts Brand Consumer’s Congruity and Relationship Quality. Routledge, 2015.
Warning: These citations may not always be 100% accurate.