The business of cultural heritage tourism: critical success factors
This paper explores critical success factors (CSFs) required for cultural heritage tourism (CHT) operation and how these relate to commercial focus. The literature indicates tension between conservation of authenticity and commercial focus as it is seen to undermine authenticity, potentially degradi...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Taylor and Francis
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/41136 |
| _version_ | 1848756060985229312 |
|---|---|
| author | Hughes, Michael Carlsen, Jack |
| author_facet | Hughes, Michael Carlsen, Jack |
| author_sort | Hughes, Michael |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper explores critical success factors (CSFs) required for cultural heritage tourism (CHT) operation and how these relate to commercial focus. The literature indicates tension between conservation of authenticity and commercial focus as it is seen to undermine authenticity, potentially degrading its quality and ultimate success as a tourism product. A list of nine key CHT business success factors was devised based on the published literature. Managers and operators of a range of Australian CHT operations were interviewed regarding achievement of CSFs. The operations were broadly categorised according to the level of commercial focus. The level of commercial focus was cross tabulated with the number of CHT business CSFs achieved. While all places in this study had addressed authenticity, CHT places presenting highly commercialised products tended to meet the criteria for achieving a greater number of CSFs than their less commercialised counter-parts. This has implications for sustainable CHT operation practices. |
| first_indexed | 2025-11-14T09:06:12Z |
| format | Journal Article |
| id | curtin-20.500.11937-41136 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:06:12Z |
| publishDate | 2010 |
| publisher | Taylor and Francis |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-411362017-09-13T16:03:35Z The business of cultural heritage tourism: critical success factors Hughes, Michael Carlsen, Jack heritage tourism business management This paper explores critical success factors (CSFs) required for cultural heritage tourism (CHT) operation and how these relate to commercial focus. The literature indicates tension between conservation of authenticity and commercial focus as it is seen to undermine authenticity, potentially degrading its quality and ultimate success as a tourism product. A list of nine key CHT business success factors was devised based on the published literature. Managers and operators of a range of Australian CHT operations were interviewed regarding achievement of CSFs. The operations were broadly categorised according to the level of commercial focus. The level of commercial focus was cross tabulated with the number of CHT business CSFs achieved. While all places in this study had addressed authenticity, CHT places presenting highly commercialised products tended to meet the criteria for achieving a greater number of CSFs than their less commercialised counter-parts. This has implications for sustainable CHT operation practices. 2010 Journal Article http://hdl.handle.net/20.500.11937/41136 10.1080/17438730903469805 Taylor and Francis fulltext |
| spellingShingle | heritage tourism business management Hughes, Michael Carlsen, Jack The business of cultural heritage tourism: critical success factors |
| title | The business of cultural heritage tourism: critical success factors |
| title_full | The business of cultural heritage tourism: critical success factors |
| title_fullStr | The business of cultural heritage tourism: critical success factors |
| title_full_unstemmed | The business of cultural heritage tourism: critical success factors |
| title_short | The business of cultural heritage tourism: critical success factors |
| title_sort | business of cultural heritage tourism: critical success factors |
| topic | heritage tourism business management |
| url | http://hdl.handle.net/20.500.11937/41136 |