Conceptualisation and development of the winescape scale

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Conceptualisation and development of the winescape scale

This chapter will present literature relevant to the development of the winescape scale. It will be introduced in four sections. First, the services marketing literature will be examined for the service characteristics and servicescape framework. From here, relevant elements of the servicescape will...

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Bibliographic Details
Main Authors:	Quintal, Vanessa, Thomas, Ben
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2009
Subjects:	Wine marketing servicescape framework winescape framework wine tourism
Online Access:	http://hdl.handle.net/20.500.11937/41060

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