Conceptualisation and development of the winescape scale
This chapter will present literature relevant to the development of the winescape scale. It will be introduced in four sections. First, the services marketing literature will be examined for the service characteristics and servicescape framework. From here, relevant elements of the servicescape will...
| Main Authors: | , |
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/41060 |
| _version_ | 1848756040076623872 |
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| author | Quintal, Vanessa Thomas, Ben |
| author_facet | Quintal, Vanessa Thomas, Ben |
| author_sort | Quintal, Vanessa |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This chapter will present literature relevant to the development of the winescape scale. It will be introduced in four sections. First, the services marketing literature will be examined for the service characteristics and servicescape framework. From here, relevant elements of the servicescape will be identified for use in the proposed winescape framework. Second, the destination marketing literature will be examined for destination attributes that contribute towards the image of a destination. The multi-attribute appeal of wine routes is explored for its contribution to the proposed winescape framework. Third, current literature on the winescape is examined and limitations of its scope are identified and discussed. Then, the proposed dimensions of the winescape are introduced. Finally, the relationships between the winescape and tourist satisfaction are explored from literature related to services marketing and tourism marketing. |
| first_indexed | 2025-11-14T09:05:52Z |
| format | Working Paper |
| id | curtin-20.500.11937-41060 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:05:52Z |
| publishDate | 2009 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-410602017-01-30T14:47:59Z Conceptualisation and development of the winescape scale Quintal, Vanessa Thomas, Ben Wine marketing servicescape framework winescape framework wine tourism This chapter will present literature relevant to the development of the winescape scale. It will be introduced in four sections. First, the services marketing literature will be examined for the service characteristics and servicescape framework. From here, relevant elements of the servicescape will be identified for use in the proposed winescape framework. Second, the destination marketing literature will be examined for destination attributes that contribute towards the image of a destination. The multi-attribute appeal of wine routes is explored for its contribution to the proposed winescape framework. Third, current literature on the winescape is examined and limitations of its scope are identified and discussed. Then, the proposed dimensions of the winescape are introduced. Finally, the relationships between the winescape and tourist satisfaction are explored from literature related to services marketing and tourism marketing. 2009 Working Paper http://hdl.handle.net/20.500.11937/41060 School of Marketing, Curtin Business School fulltext |
| spellingShingle | Wine marketing servicescape framework winescape framework wine tourism Quintal, Vanessa Thomas, Ben Conceptualisation and development of the winescape scale |
| title | Conceptualisation and development of the winescape scale |
| title_full | Conceptualisation and development of the winescape scale |
| title_fullStr | Conceptualisation and development of the winescape scale |
| title_full_unstemmed | Conceptualisation and development of the winescape scale |
| title_short | Conceptualisation and development of the winescape scale |
| title_sort | conceptualisation and development of the winescape scale |
| topic | Wine marketing servicescape framework winescape framework wine tourism |
| url | http://hdl.handle.net/20.500.11937/41060 |