Employing a lifecycle typology to generate a unified and strategic approach to regional wine tourism development

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Employing a lifecycle typology to generate a unified and strategic approach to regional wine tourism development

As a leading player in the international wine arena, Australia's wine regions have experienced the full range of lifecycle stages. This article uses a lifecycle typology that classifies regions as emerging, growing, maturing and rejuvenating to examine the value, strength and importance of regi...

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Bibliographic Details
Main Authors:	Deery, Margaret, O'Mahony, G., Moors, R.
Format:	Journal Article
Published:	Routledge 2012
Online Access:	http://hdl.handle.net/20.500.11937/40947

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