The influence of competition on visitor satisfaction and loyalty

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The influence of competition on visitor satisfaction and loyalty

Using visitor survey results from a metropolitan zoo, this paper shows how measuring satisfaction and loyalty relative to competitors results in different and more easily interpretable measures to those currently considered in the literature. These new measures possess distributions with reduced ske...

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Bibliographic Details
Main Author:	Taplin, Ross
Format:	Journal Article
Published:	Pergamon 2013
Online Access:	http://hdl.handle.net/20.500.11937/40938

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