Comparison Perspectives Between Non-Downloaders and Downloaders in Digital Piracy Phenomena

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Comparison Perspectives Between Non-Downloaders and Downloaders in Digital Piracy Phenomena

This study examines the different perspectives between downloaders and non-downloaders based on personal factors and social factors. 235 usable responses from down-loaders and 174 usable responses from non-down-loaders were used in the analysis. Self-Control Theory and Neutralization Theory are used...

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Bibliographic Details
Main Authors:	Liang, Johan, Phau, Ian
Other Authors:	Svetlana Bogomolova
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2012
Online Access:	http://www.anzmac.org/conference_archive/2012/papers/423ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/40787

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