Research design for evaluating how to engage students with urban public screens in students' neighbourhoods

Public screens are spreading throughout urban residential environments - in busses, trains, shopping centers, or at bus stops. Currently they are mostly used for advertising purposes, however, within the scope of this publication we focus on a new non apparent application area: the application of pu...

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Main Authors: Lugmayr, Artur, Fu, Y.
Format: Conference Paper
Published: 2012
Online Access:http://hdl.handle.net/20.500.11937/40615
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author Lugmayr, Artur
Fu, Y.
author_facet Lugmayr, Artur
Fu, Y.
author_sort Lugmayr, Artur
building Curtin Institutional Repository
collection Online Access
description Public screens are spreading throughout urban residential environments - in busses, trains, shopping centers, or at bus stops. Currently they are mostly used for advertising purposes, however, within the scope of this publication we focus on a new non apparent application area: the application of public screens in student villages. However, with new emerging innovative technologies and the increasing demand of students to use the latest technologies, there is a need and desire to bridge residents and businesses in the local vicinity. In addition, social networks shall help to foster a deeper integration of the community and its services. We present a study of the usage of public screen environments in the student vicinity of Kelvin Grove, Brisbane, Australia and Hervanta, Tampere, Finland. The study had three goals: (1) interviews with business owners to evaluate their needs for content and services, (2) student questioner to gain insights into consumer desires and expectations, (3) development of a roadmap and service concepts for public screens in student vicinities. © 2012 IEEE.
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spelling curtin-20.500.11937-406152017-09-13T14:08:49Z Research design for evaluating how to engage students with urban public screens in students' neighbourhoods Lugmayr, Artur Fu, Y. Public screens are spreading throughout urban residential environments - in busses, trains, shopping centers, or at bus stops. Currently they are mostly used for advertising purposes, however, within the scope of this publication we focus on a new non apparent application area: the application of public screens in student villages. However, with new emerging innovative technologies and the increasing demand of students to use the latest technologies, there is a need and desire to bridge residents and businesses in the local vicinity. In addition, social networks shall help to foster a deeper integration of the community and its services. We present a study of the usage of public screen environments in the student vicinity of Kelvin Grove, Brisbane, Australia and Hervanta, Tampere, Finland. The study had three goals: (1) interviews with business owners to evaluate their needs for content and services, (2) student questioner to gain insights into consumer desires and expectations, (3) development of a roadmap and service concepts for public screens in student vicinities. © 2012 IEEE. 2012 Conference Paper http://hdl.handle.net/20.500.11937/40615 10.1109/ICMEW.2012.68 restricted
spellingShingle Lugmayr, Artur
Fu, Y.
Research design for evaluating how to engage students with urban public screens in students' neighbourhoods
title Research design for evaluating how to engage students with urban public screens in students' neighbourhoods
title_full Research design for evaluating how to engage students with urban public screens in students' neighbourhoods
title_fullStr Research design for evaluating how to engage students with urban public screens in students' neighbourhoods
title_full_unstemmed Research design for evaluating how to engage students with urban public screens in students' neighbourhoods
title_short Research design for evaluating how to engage students with urban public screens in students' neighbourhoods
title_sort research design for evaluating how to engage students with urban public screens in students' neighbourhoods
url http://hdl.handle.net/20.500.11937/40615