Cultural Symbolism: Thai Food Products in the United States Markets

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Cultural Symbolism: Thai Food Products in the United States Markets

This research, aimed to understand the meanings of Thai food products, and associated cultural symbolism, in the United States. A qualitative study spanned Thailand and several cities in the United States. Interviews were conducted and symbolic materials presented. Results showed that there is a str...

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Bibliographic Details
Main Authors:	Watanasin, R., Whiteley, Alma
Other Authors:	Fang Wenchang
Format:	Conference Paper
Published:	ICMS 2012
Subjects:	Cultural symbolism Food marketing Food acculturation Thai food/culture
Online Access:	http://hdl.handle.net/20.500.11937/40582

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