Factors influencing the extent of deployment of electronic commerce for small and medium-sized enterprises

This study surveys the perceptions and experiences of Australian small- and medium-sized enterprises (SMEs) in the implementation of Internet-based Electronic Commerce (EC) as seen from the perspective of the extent of deployment. With a sample of 115 small businesses in Australia, this article uses...

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Main Authors: Chong, Sandy, Pervan, Graham
Format: Journal Article
Published: IGI Global 2007
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/40519
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author Chong, Sandy
Pervan, Graham
author_facet Chong, Sandy
Pervan, Graham
author_sort Chong, Sandy
building Curtin Institutional Repository
collection Online Access
description This study surveys the perceptions and experiences of Australian small- and medium-sized enterprises (SMEs) in the implementation of Internet-based Electronic Commerce (EC) as seen from the perspective of the extent of deployment. With a sample of 115 small businesses in Australia, this article uses regression modelling to explore and establish the factors that are related to the extent of deployment in EC. A multiple regression analysis shows that seven factors: perceived relative advantage, trialability, observability, variety of information sources, communication amount, competitive pressure, and non-trading institutional influences, significantly influence the extent of EC deployment by SMEs in Australia. The managerial implications are discussed.
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institution Curtin University Malaysia
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publishDate 2007
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spelling curtin-20.500.11937-405192017-01-30T14:43:35Z Factors influencing the extent of deployment of electronic commerce for small and medium-sized enterprises Chong, Sandy Pervan, Graham electronic - commerce theory e-commerce implementation B2B e-commerce e-commerce in SMEs This study surveys the perceptions and experiences of Australian small- and medium-sized enterprises (SMEs) in the implementation of Internet-based Electronic Commerce (EC) as seen from the perspective of the extent of deployment. With a sample of 115 small businesses in Australia, this article uses regression modelling to explore and establish the factors that are related to the extent of deployment in EC. A multiple regression analysis shows that seven factors: perceived relative advantage, trialability, observability, variety of information sources, communication amount, competitive pressure, and non-trading institutional influences, significantly influence the extent of EC deployment by SMEs in Australia. The managerial implications are discussed. 2007 Journal Article http://hdl.handle.net/20.500.11937/40519 IGI Global restricted
spellingShingle electronic - commerce theory
e-commerce implementation
B2B e-commerce
e-commerce in SMEs
Chong, Sandy
Pervan, Graham
Factors influencing the extent of deployment of electronic commerce for small and medium-sized enterprises
title Factors influencing the extent of deployment of electronic commerce for small and medium-sized enterprises
title_full Factors influencing the extent of deployment of electronic commerce for small and medium-sized enterprises
title_fullStr Factors influencing the extent of deployment of electronic commerce for small and medium-sized enterprises
title_full_unstemmed Factors influencing the extent of deployment of electronic commerce for small and medium-sized enterprises
title_short Factors influencing the extent of deployment of electronic commerce for small and medium-sized enterprises
title_sort factors influencing the extent of deployment of electronic commerce for small and medium-sized enterprises
topic electronic - commerce theory
e-commerce implementation
B2B e-commerce
e-commerce in SMEs
url http://hdl.handle.net/20.500.11937/40519