Downloading digital video games: predictors, moderators and consequences

Purpose – The purpose of this paper is to investigate how personal and social factors influence attitudes towards downloading pirated games from the internet. It also examines the moderators between attitudes and intention to download pirated digital video games. Design/methodology/approach – The re...

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Main Authors: Phau, Ian, Liang, Johan
Format: Journal Article
Published: Emerald Group Publishing Limited 2012
Subjects:
Online Access:http://www.emeraldinsight.com/journals.htm?issn=0263-4503&volume=30&issue=7&articleid=17058451&show=pdf
http://hdl.handle.net/20.500.11937/4048
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author Phau, Ian
Liang, Johan
author_facet Phau, Ian
Liang, Johan
author_sort Phau, Ian
building Curtin Institutional Repository
collection Online Access
description Purpose – The purpose of this paper is to investigate how personal and social factors influence attitudes towards downloading pirated games from the internet. It also examines the moderators between attitudes and intention to download pirated digital video games. Design/methodology/approach – The research was conducted using convenience samples in a large university in Western Australia. The data were analysed mostly through regression models. Findings – Self-efficacy, affect and moral judgement have significant influences upon attitudes towards downloading pirated games from the internet. Conversely, habits, facilitating conditions and social factors do not have significant influences upon attitudes towards downloading pirated games from the internet. In addition, attitudes towards downloading pirated digital video games from the internet have a significant influence upon the intention to download pirated digital video games from the internet. It is also found that the level of internet usage, the level of internet time spent and the internet speed do not moderate the relationship between attitudes and intention to download pirated games from the internet. Research limitations/implications – The major limitation is the use of a convenience sample. Therefore, future research should replicate and extend this study by using more valid random samples. In addition, qualitative approach, field experiment and foolspeed campaign analysis need to be considered to gain a better understanding of why internet users indulge in games piracy.Practical implications – Authorities should create awareness campaigns about digital video games piracy to alert the public about the risk of being caught and the consequence of unethical behaviour. Managers, marketers and policy makers should collaborate to combat piracy to prevent illegal downloading of free pirated games in the future. Originality/value – The paper assesses the impact of six antecedents and the attitudes towards downloading pirated digital video games from the internet that will lead to the intention to download pirated digital video games from the Internet.
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institution Curtin University Malaysia
institution_category Local University
last_indexed 2025-11-14T06:00:56Z
publishDate 2012
publisher Emerald Group Publishing Limited
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spelling curtin-20.500.11937-40482017-01-30T10:36:13Z Downloading digital video games: predictors, moderators and consequences Phau, Ian Liang, Johan Attitudes Individual behaviour Digital technology Piracy Ethics Australia Downloading Digital rights management Video games Internet Purpose – The purpose of this paper is to investigate how personal and social factors influence attitudes towards downloading pirated games from the internet. It also examines the moderators between attitudes and intention to download pirated digital video games. Design/methodology/approach – The research was conducted using convenience samples in a large university in Western Australia. The data were analysed mostly through regression models. Findings – Self-efficacy, affect and moral judgement have significant influences upon attitudes towards downloading pirated games from the internet. Conversely, habits, facilitating conditions and social factors do not have significant influences upon attitudes towards downloading pirated games from the internet. In addition, attitudes towards downloading pirated digital video games from the internet have a significant influence upon the intention to download pirated digital video games from the internet. It is also found that the level of internet usage, the level of internet time spent and the internet speed do not moderate the relationship between attitudes and intention to download pirated games from the internet. Research limitations/implications – The major limitation is the use of a convenience sample. Therefore, future research should replicate and extend this study by using more valid random samples. In addition, qualitative approach, field experiment and foolspeed campaign analysis need to be considered to gain a better understanding of why internet users indulge in games piracy.Practical implications – Authorities should create awareness campaigns about digital video games piracy to alert the public about the risk of being caught and the consequence of unethical behaviour. Managers, marketers and policy makers should collaborate to combat piracy to prevent illegal downloading of free pirated games in the future. Originality/value – The paper assesses the impact of six antecedents and the attitudes towards downloading pirated digital video games from the internet that will lead to the intention to download pirated digital video games from the Internet. 2012 Journal Article http://hdl.handle.net/20.500.11937/4048 http://www.emeraldinsight.com/journals.htm?issn=0263-4503&volume=30&issue=7&articleid=17058451&show=pdf Emerald Group Publishing Limited restricted
spellingShingle Attitudes
Individual behaviour
Digital technology
Piracy
Ethics
Australia
Downloading
Digital rights management
Video games
Internet
Phau, Ian
Liang, Johan
Downloading digital video games: predictors, moderators and consequences
title Downloading digital video games: predictors, moderators and consequences
title_full Downloading digital video games: predictors, moderators and consequences
title_fullStr Downloading digital video games: predictors, moderators and consequences
title_full_unstemmed Downloading digital video games: predictors, moderators and consequences
title_short Downloading digital video games: predictors, moderators and consequences
title_sort downloading digital video games: predictors, moderators and consequences
topic Attitudes
Individual behaviour
Digital technology
Piracy
Ethics
Australia
Downloading
Digital rights management
Video games
Internet
url http://www.emeraldinsight.com/journals.htm?issn=0263-4503&volume=30&issue=7&articleid=17058451&show=pdf
http://hdl.handle.net/20.500.11937/4048