Sustainable development orientation (SDO) practice and its impact on innovation performance

Changes in regulation and government policy have stimulated growth of ‘green innovation’ with sustainability emerging as a key concept. A review of the literature revealed gaps in research in this area of innovation management. The aim of this paper is to test the relationship between SDO practice a...

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Main Authors: Terziovski, Mile, Guerrero, J.
Format: Journal Article
Published: Ss. Cyril and Methodius University in Skopje 2014
Subjects:
Online Access:http://www.eccf.ukim.edu.mk/Article/142
http://hdl.handle.net/20.500.11937/40423
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author Terziovski, Mile
Guerrero, J.
author_facet Terziovski, Mile
Guerrero, J.
author_sort Terziovski, Mile
building Curtin Institutional Repository
collection Online Access
description Changes in regulation and government policy have stimulated growth of ‘green innovation’ with sustainability emerging as a key concept. A review of the literature revealed gaps in research in this area of innovation management. The aim of this paper is to test the relationship between SDO practice and innovation performance of a large number of Australian companies in the manufacturing, services, construction and software sectors. Our study showed that proactive management of environmental protection issues and marketing of ‘green’ products were found to have a positive and significant association with ecological efficiency of products. On the other hand, the design of new products for energy efficiency was found to have a positive and significant relationship with the number of innovation adoptions. Our findings are consistent with the literature, which reveals a significant and positive relationship between SDO and innovation performance. The implications of the research are that SDO should not be considered an additional cost of doing business rather, managers should view SDO as an opportunity to improve innovation performance.
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spelling curtin-20.500.11937-404232017-01-30T14:42:33Z Sustainable development orientation (SDO) practice and its impact on innovation performance Terziovski, Mile Guerrero, J. ecological efficiency performance sustainable development orientation innovation Changes in regulation and government policy have stimulated growth of ‘green innovation’ with sustainability emerging as a key concept. A review of the literature revealed gaps in research in this area of innovation management. The aim of this paper is to test the relationship between SDO practice and innovation performance of a large number of Australian companies in the manufacturing, services, construction and software sectors. Our study showed that proactive management of environmental protection issues and marketing of ‘green’ products were found to have a positive and significant association with ecological efficiency of products. On the other hand, the design of new products for energy efficiency was found to have a positive and significant relationship with the number of innovation adoptions. Our findings are consistent with the literature, which reveals a significant and positive relationship between SDO and innovation performance. The implications of the research are that SDO should not be considered an additional cost of doing business rather, managers should view SDO as an opportunity to improve innovation performance. 2014 Journal Article http://hdl.handle.net/20.500.11937/40423 http://www.eccf.ukim.edu.mk/Article/142 Ss. Cyril and Methodius University in Skopje fulltext
spellingShingle ecological efficiency
performance
sustainable development orientation
innovation
Terziovski, Mile
Guerrero, J.
Sustainable development orientation (SDO) practice and its impact on innovation performance
title Sustainable development orientation (SDO) practice and its impact on innovation performance
title_full Sustainable development orientation (SDO) practice and its impact on innovation performance
title_fullStr Sustainable development orientation (SDO) practice and its impact on innovation performance
title_full_unstemmed Sustainable development orientation (SDO) practice and its impact on innovation performance
title_short Sustainable development orientation (SDO) practice and its impact on innovation performance
title_sort sustainable development orientation (sdo) practice and its impact on innovation performance
topic ecological efficiency
performance
sustainable development orientation
innovation
url http://www.eccf.ukim.edu.mk/Article/142
http://hdl.handle.net/20.500.11937/40423