Effectiveness of rational and emotional appeals on website promotion

QR Code

Effectiveness of rational and emotional appeals on website promotion

Bibliographic Details
Main Authors:	Lwin, Michael, Phau, Ian
Format:	Conference Paper
Published:	Global Business and Technology Association 2009
Online Access:	http://hdl.handle.net/20.500.11937/40343

Similar Items

The role of rational and emotional appeals on website promotion
by: Lwin, Michael
Published: (2009)

Effective advertising appeals for websites of small boutique hotels
by: Lwin, Michael, et al.
Published: (2013)

Examining the Moderating Role of Rational-Versus Emotional-Focused Websites: The Case of Boutique Hotels
by: Lwin, Michael, et al.
Published: (2014)

Exploring the effectiveness of existential guilt appeal: durable products
by: Lwin, Michael, et al.
Published: (2012)

An exploratory study of reactive guilt appeals
by: Lwin, Michael, et al.
Published: (2011)

The role of guilt appeals on donation behavior
by: Lwin, Michael, et al.
Published: (2011)

Measuring existential guilt appeals on donation intention
by: Lwin, Michael, et al.
Published: (2009)

The role of existential guilt appeals in charitable advertisements
by: Lwin, Michael, et al.
Published: (2008)

An exploratory study of existential guilt appeals in charitable advertisements
by: Lwin, Michael, et al.
Published: (2014)

Exploring existential guilt appeals in the context of charitable advertisements
by: Lwin, Michael, et al.
Published: (2008)

Exploring a New Measure for Reactive Guilt Appeals
by: Lwin, Michael, et al.
Published: (2012)

Guilt appeals in advertising: the mediating roles of inferences of manipulative intent and attitude towards advertising
by: Lwin, Michael, et al.
Published: (2008)

Guilt appeals in advertising: investigating the roles of inferences of manipulative intent and attitudes towards advertising
by: Lwin, Michael, et al.
Published: (2008)

The great divide in emotions under nostalgic appeal types in advertising
by: Phau, Ian, et al.
Published: (2009)

Rational versus emotional appeals for smartphone advertisement in triggering UTAR undergraduates purchase intention
by: Yeo, Wan Teng, et al.
Published: (2020)

Exploring a New Measure for Guilt Appeals
by: Lwin, Michael
Published: (2013)

Conceptualising guilt appeals in advertising : the mediating roles of inferences of manipulative intent and attitude towards advertising
by: Lwin, Michael
Published: (2013)

Measuring the Effectiveness of Guilt Appeals in the Promotion of Certified Products
by: Teah, Jun-Huan
Published: (2017)

Emotional appeal in advertising / Izz Dania Dzulkifle
by: Dzulkifle, Izz Dania
Published: (2020)

Consumer cognitive responses towards types of nostalgic appeals in advertising
by: Marchegiani, Chris, et al.
Published: (2009)

Adolescent and young adult response to fear appeals in anti-smoking messages
by: Ferguson, Graham, et al.
Published: (2013)

Advertising appeals to "the times of your life": developing a scale to measure personal nostalgia
by: Marchegiani, Chris, et al.
Published: (2007)

Away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising
by: Marchegiani, Chris, et al.
Published: (2010)

Efficacy of Breast Cancer Appeals for Promoting Physical Activity
by: Jalleh, Geoffrey, et al.
Published: (2009)

Understanding the emotional and coping responses of adolescent individuals exposed to threat appeals
by: Dickinson, Sonia, et al.
Published: (2008)

The understanding of sad appeal in emotional advertisement among audiences in Klang Valley, Malaysia
by: Mohd Shahnawi Muhmad Pirus,, et al.
Published: (2018)

Charitable donations in Brunei
by: Lwin, Michael, et al.
Published: (2009)

Conceptualising anticipatory guilt to evoke blood donation from lapsed donors
by: Lwin, Michael, et al.
Published: (2009)

Digital piracy
by: Phau, Ian, et al.
Published: (2012)

Characteristics of charitable donors in Australia
by: Lwin, Michael, et al.
Published: (2010)

Conceptualising anticipatory guilt in a non-durable consumer goods context
by: Lwin, Michael, et al.
Published: (2010)

Consumers’ buying motive assessment tool: rational versus emotional
by: Roy, Mollika, et al.
Published: (2018)

The Effects of Emotional Value, Social Value and Sensory Appeal Value to Mall Repatronage Intention in Kota Kinabalu Context
by: Ahmad Farrid, Fasihah Farhanah, et al.
Published: (2020)

Initial findings of a gap analysis of the digital piracy literature: Six undiscovered countries
by: Phau, Ian, et al.
Published: (2012)

The Advertising Appeal of Genuinuity
by: ‘t Hart, Brian
Published: (2021)

Roots of IS appeal to youths
by: Krauss, Steven Eric
Published: (2016)

The MBA's enduring appeal
by: The Star,
Published: (2014)

The impact of emotional appeals (guilt and pride) and product involvement in green advertising on consumer attitude and purchase intention
by: Zhou, Aili
Published: (2020)

The influence of fear appeal advertising toward consumers' attitute, emotion, reaction, and purchase intention in Kuching, Sarawak
by: Sim, Swee Liang.
Published: (2005)

The role of rationality in moderating the relationship between extremist mindsets and schizotypy, autism and emotionality
by: King, Maisie S.
Published: (2020)