Effectiveness of rational and emotional appeals on website promotion
| Main Authors: | , |
|---|---|
| Format: | Conference Paper |
| Published: |
Global Business and Technology Association
2009
|
| Online Access: | http://hdl.handle.net/20.500.11937/40343 |
| _version_ | 1848755845290000384 |
|---|---|
| author | Lwin, Michael Phau, Ian |
| author_facet | Lwin, Michael Phau, Ian |
| author_sort | Lwin, Michael |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T09:02:46Z |
| format | Conference Paper |
| id | curtin-20.500.11937-40343 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:02:46Z |
| publishDate | 2009 |
| publisher | Global Business and Technology Association |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-403432022-12-09T06:44:21Z Effectiveness of rational and emotional appeals on website promotion Lwin, Michael Phau, Ian 2009 Conference Paper http://hdl.handle.net/20.500.11937/40343 Global Business and Technology Association restricted |
| spellingShingle | Lwin, Michael Phau, Ian Effectiveness of rational and emotional appeals on website promotion |
| title | Effectiveness of rational and emotional appeals on website promotion |
| title_full | Effectiveness of rational and emotional appeals on website promotion |
| title_fullStr | Effectiveness of rational and emotional appeals on website promotion |
| title_full_unstemmed | Effectiveness of rational and emotional appeals on website promotion |
| title_short | Effectiveness of rational and emotional appeals on website promotion |
| title_sort | effectiveness of rational and emotional appeals on website promotion |
| url | http://hdl.handle.net/20.500.11937/40343 |