Lwin, M., & Phau, I. (2009). Effectiveness of rational and emotional appeals on website promotion. Global Business and Technology Association.
Chicago Style (17th ed.) CitationLwin, Michael, and Ian Phau. Effectiveness of Rational and Emotional Appeals on Website Promotion. Global Business and Technology Association, 2009.
MLA (9th ed.) CitationLwin, Michael, and Ian Phau. Effectiveness of Rational and Emotional Appeals on Website Promotion. Global Business and Technology Association, 2009.
Warning: These citations may not always be 100% accurate.