Recruiting higher education students: a systematic review of the college selection process models

The study of student enrolment decision-making or college choice behaviour is an extremely practical operation that leads to greater efficiency and effectiveness. Understanding student college choice behaviour enables institutions of higher learning to estimate the probability of student interest an...

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Main Author: Sia, Joseph
Format: Journal Article
Published: Inderscience 2011
Subjects:
Online Access:http://www.inderscienceonline.com/doi/abs/10.1504/IJEED.2011.040411
http://hdl.handle.net/20.500.11937/40293
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author Sia, Joseph
author_facet Sia, Joseph
author_sort Sia, Joseph
building Curtin Institutional Repository
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description The study of student enrolment decision-making or college choice behaviour is an extremely practical operation that leads to greater efficiency and effectiveness. Understanding student college choice behaviour enables institutions of higher learning to estimate the probability of student interest and enrolment. Higher education institutions (HEIs) would be able to strategise their marketing efforts in the scramble for students. This paper seeks to review systematically the student college choice models. The models to be reviewed are Chapman model (1981), Hanson and Litten model (1982), Jackson model (1982) and Hossler and Gallagher model (1987). It is suggested that future research should investigate on ‘campus security’ on student decision making in college enrolment as it has not been empirically studied in the models abovementioned. Furthermore, future empirical research can also be carried out on prospective students, i.e., students who have yet to enrol in HEI in Southeast Asia countries.
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spelling curtin-20.500.11937-402932019-02-19T04:27:17Z Recruiting higher education students: a systematic review of the college selection process models Sia, Joseph student college choice recruitment strategy college choice model higher education institution HEI The study of student enrolment decision-making or college choice behaviour is an extremely practical operation that leads to greater efficiency and effectiveness. Understanding student college choice behaviour enables institutions of higher learning to estimate the probability of student interest and enrolment. Higher education institutions (HEIs) would be able to strategise their marketing efforts in the scramble for students. This paper seeks to review systematically the student college choice models. The models to be reviewed are Chapman model (1981), Hanson and Litten model (1982), Jackson model (1982) and Hossler and Gallagher model (1987). It is suggested that future research should investigate on ‘campus security’ on student decision making in college enrolment as it has not been empirically studied in the models abovementioned. Furthermore, future empirical research can also be carried out on prospective students, i.e., students who have yet to enrol in HEI in Southeast Asia countries. 2011 Journal Article http://hdl.handle.net/20.500.11937/40293 10.1504/IJEED.2011.040411 http://www.inderscienceonline.com/doi/abs/10.1504/IJEED.2011.040411 Inderscience restricted
spellingShingle student college choice
recruitment strategy
college choice model
higher education institution
HEI
Sia, Joseph
Recruiting higher education students: a systematic review of the college selection process models
title Recruiting higher education students: a systematic review of the college selection process models
title_full Recruiting higher education students: a systematic review of the college selection process models
title_fullStr Recruiting higher education students: a systematic review of the college selection process models
title_full_unstemmed Recruiting higher education students: a systematic review of the college selection process models
title_short Recruiting higher education students: a systematic review of the college selection process models
title_sort recruiting higher education students: a systematic review of the college selection process models
topic student college choice
recruitment strategy
college choice model
higher education institution
HEI
url http://www.inderscienceonline.com/doi/abs/10.1504/IJEED.2011.040411
http://hdl.handle.net/20.500.11937/40293