Key Success and Failure Paths in Fashion Marketing Strategies

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Key Success and Failure Paths in Fashion Marketing Strategies

Both successful and unsuccessful design+marketing projects in high fashion products and services represent creating and implementing recipes or paths of key success factors (KSFs). While implementing any one KSF is not sufficient for success, creating and taking certain paths that includes partially...

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Bibliographic Details
Main Author:	Woodside, Arch
Format:	Journal Article
Published:	Korean Academy of Marketing Science 2010
Subjects:	Key success paths Function Marketing Fashion Aesthetics Design
Online Access:	http://hdl.handle.net/20.500.11937/40261

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