Status Demotion in Hierarchical Loyalty Programs: Effects of Payment Source

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Status Demotion in Hierarchical Loyalty Programs: Effects of Payment Source

Hierarchical loyalty programs are being operated currently by many firms to improve customer relationships. While past work has demonstrated the negative effects of status demotion in such programs, research on how these effects may vary across different customer group based on payment source is alm...

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Bibliographic Details
Main Authors:	Ramaseshan, Balasubramani, Stein, Alisha, Rabbanee, Fazlul
Format:	Journal Article
Published:	Routledge 2016
Online Access:	http://hdl.handle.net/20.500.11937/4026

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