Butt, M., & De run, E. (2012). Can ethnically targeted advertising work for Malay adolescents?: The moderating role of the strength of ethnic identity. Asian Academy of Management.
Chicago Style (17th ed.) CitationButt, Mohsin, and E. De run. Can Ethnically Targeted Advertising Work for Malay Adolescents?: The Moderating Role of the Strength of Ethnic Identity. Asian Academy of Management, 2012.
MLA (9th ed.) CitationButt, Mohsin, and E. De run. Can Ethnically Targeted Advertising Work for Malay Adolescents?: The Moderating Role of the Strength of Ethnic Identity. Asian Academy of Management, 2012.
Warning: These citations may not always be 100% accurate.