Revisiting the blurring practices between editorials and advertising

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Revisiting the blurring practices between editorials and advertising

This study aims to compare the perceptions of agencies, advertisers and media consumers on the blurring practices commonly used to confuse editorial and advertising. The findings did not substantiate the concerns that the blurring content is misleading to the players in the industry. Advertisers and...

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Bibliographic Details
Main Authors:	Dix, Steve, Phau, Ian
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2008
Subjects:	Perceptions Editorial Blurring practices Advertising
Online Access:	http://hdl.handle.net/20.500.11937/40092

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