Reputation ontology for reputation systems

The growing development of web-based reputation systems in the 21st century will have a powerful social and economic impact on both business entities and individual customers, because it makes transparent quality assessment on products and services to achieve customer assurance in the distributed we...

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Main Authors: Chang, Elizabeth, Hussain, Farookh, Dillon, Tharam S.
Format: Conference Paper
Published: Springer-Verlag 2005
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/39987
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author Chang, Elizabeth
Hussain, Farookh
Dillon, Tharam S.
author_facet Chang, Elizabeth
Hussain, Farookh
Dillon, Tharam S.
author_sort Chang, Elizabeth
building Curtin Institutional Repository
collection Online Access
description The growing development of web-based reputation systems in the 21st century will have a powerful social and economic impact on both business entities and individual customers, because it makes transparent quality assessment on products and services to achieve customer assurance in the distributed web-based Reputation Systems. The web-based reputation systems will be the foundation for web intelligence in the future. Trust and Reputation help capture business intelligence through establishing customer trust relationships, learning consumer behaviour, capturing market reaction on products and services, disseminating customer feedback, buyers? opinions and end-user recommendations. It also reveals dishonest services, unfair trading, biased assessment, discriminatory actions, fraudulent behaviours, and un-true advertising. The continuing development of these technologies will help in the improvement of professional business behaviour, sales, reputation of sellers, providers, products and services. Given the importance of reputation in this paper, we propose ontology for reputation. In the business world we can consider the reputation of a product or the reputation of a service or the reputation of an agent. In this paper we propose ontology for these entities that can help us unravel the components and conceptualize the components of reputation of each of the entities.
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institution Curtin University Malaysia
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spelling curtin-20.500.11937-399872019-02-19T05:35:18Z Reputation ontology for reputation systems Chang, Elizabeth Hussain, Farookh Dillon, Tharam S. P2P trust reputation information systems reputation ontology peer-to-peer semantic web The growing development of web-based reputation systems in the 21st century will have a powerful social and economic impact on both business entities and individual customers, because it makes transparent quality assessment on products and services to achieve customer assurance in the distributed web-based Reputation Systems. The web-based reputation systems will be the foundation for web intelligence in the future. Trust and Reputation help capture business intelligence through establishing customer trust relationships, learning consumer behaviour, capturing market reaction on products and services, disseminating customer feedback, buyers? opinions and end-user recommendations. It also reveals dishonest services, unfair trading, biased assessment, discriminatory actions, fraudulent behaviours, and un-true advertising. The continuing development of these technologies will help in the improvement of professional business behaviour, sales, reputation of sellers, providers, products and services. Given the importance of reputation in this paper, we propose ontology for reputation. In the business world we can consider the reputation of a product or the reputation of a service or the reputation of an agent. In this paper we propose ontology for these entities that can help us unravel the components and conceptualize the components of reputation of each of the entities. 2005 Conference Paper http://hdl.handle.net/20.500.11937/39987 10.1007/11575863_117 Springer-Verlag fulltext
spellingShingle P2P
trust
reputation
information systems
reputation ontology
peer-to-peer
semantic web
Chang, Elizabeth
Hussain, Farookh
Dillon, Tharam S.
Reputation ontology for reputation systems
title Reputation ontology for reputation systems
title_full Reputation ontology for reputation systems
title_fullStr Reputation ontology for reputation systems
title_full_unstemmed Reputation ontology for reputation systems
title_short Reputation ontology for reputation systems
title_sort reputation ontology for reputation systems
topic P2P
trust
reputation
information systems
reputation ontology
peer-to-peer
semantic web
url http://hdl.handle.net/20.500.11937/39987