Evaluation of Electronic Customer Relationship Management: The Critical Success Factors
Electronic customer relationship management (eCRM) is becoming increasingly important as organizations seek to deliver their services and information as well as to provide transactional facilities via online and wireless platforms, in additional to the more traditional means of communication channel...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
American Academy of Business, Cambridge
2006
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| Online Access: | http://www.jaabc.com/brc.html http://hdl.handle.net/20.500.11937/39941 |
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