Impact of Collaborative Marketing on Vegetable Production Systems: the Case of Clustering in the Southern Philippines
In the Southern Philippines, the clustering method has been introduced to smallholder vegetable farmers as a development approach to facilitate linkages with markets, while simultaneously assisting farmers to establish more organized and effective groups. For the clusters to sustain their linkages w...
| Main Authors: | , , , , , , , , , , |
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| Format: | Journal Article |
| Published: |
International Society of Horticultural Science
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/39940 |
| _version_ | 1848755731134676992 |
|---|---|
| author | Real, R. Concepcion, S. Montiflor, M. Axalan, J. Lamban, R. Apara, D. Israel, F. Bacus, R. Batt, Peter Murray-Prior, Roy Rola-Rubzen, Maria Fay |
| author_facet | Real, R. Concepcion, S. Montiflor, M. Axalan, J. Lamban, R. Apara, D. Israel, F. Bacus, R. Batt, Peter Murray-Prior, Roy Rola-Rubzen, Maria Fay |
| author_sort | Real, R. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | In the Southern Philippines, the clustering method has been introduced to smallholder vegetable farmers as a development approach to facilitate linkages with markets, while simultaneously assisting farmers to establish more organized and effective groups. For the clusters to sustain their linkages with buyers, they must often adapt their production systems to meet the buyers’ requirements. This study explores the impact of cluster marketing on vegetable production systems in the Southern Philippines. Key changes in the production systems include the use of superior varieties to increase the marketable yield and to mitigate disease, the introduction of protected cropping through rain shelters to minimize losses from adverse climatic conditions, and the application of non-chemical inputs to reduce production costs. |
| first_indexed | 2025-11-14T09:00:58Z |
| format | Journal Article |
| id | curtin-20.500.11937-39940 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:00:58Z |
| publishDate | 2013 |
| publisher | International Society of Horticultural Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-399402017-09-13T15:07:52Z Impact of Collaborative Marketing on Vegetable Production Systems: the Case of Clustering in the Southern Philippines Real, R. Concepcion, S. Montiflor, M. Axalan, J. Lamban, R. Apara, D. Israel, F. Bacus, R. Batt, Peter Murray-Prior, Roy Rola-Rubzen, Maria Fay In the Southern Philippines, the clustering method has been introduced to smallholder vegetable farmers as a development approach to facilitate linkages with markets, while simultaneously assisting farmers to establish more organized and effective groups. For the clusters to sustain their linkages with buyers, they must often adapt their production systems to meet the buyers’ requirements. This study explores the impact of cluster marketing on vegetable production systems in the Southern Philippines. Key changes in the production systems include the use of superior varieties to increase the marketable yield and to mitigate disease, the introduction of protected cropping through rain shelters to minimize losses from adverse climatic conditions, and the application of non-chemical inputs to reduce production costs. 2013 Journal Article http://hdl.handle.net/20.500.11937/39940 10.17660/ActaHortic.2013.1006.38 International Society of Horticultural Science fulltext |
| spellingShingle | Real, R. Concepcion, S. Montiflor, M. Axalan, J. Lamban, R. Apara, D. Israel, F. Bacus, R. Batt, Peter Murray-Prior, Roy Rola-Rubzen, Maria Fay Impact of Collaborative Marketing on Vegetable Production Systems: the Case of Clustering in the Southern Philippines |
| title | Impact of Collaborative Marketing on Vegetable Production Systems: the Case of Clustering in the Southern Philippines |
| title_full | Impact of Collaborative Marketing on Vegetable Production Systems: the Case of Clustering in the Southern Philippines |
| title_fullStr | Impact of Collaborative Marketing on Vegetable Production Systems: the Case of Clustering in the Southern Philippines |
| title_full_unstemmed | Impact of Collaborative Marketing on Vegetable Production Systems: the Case of Clustering in the Southern Philippines |
| title_short | Impact of Collaborative Marketing on Vegetable Production Systems: the Case of Clustering in the Southern Philippines |
| title_sort | impact of collaborative marketing on vegetable production systems: the case of clustering in the southern philippines |
| url | http://hdl.handle.net/20.500.11937/39940 |