The fading affect bias: Examining changes in affect and behavioral intentions in restaurant service failures and recoveries

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The fading affect bias: Examining changes in affect and behavioral intentions in restaurant service failures and recoveries

The fading affect bias (FAB) refers to the way in which affect associated with a negative event fades more quickly than affect associated with a positive event. The FAB is a healthy coping behavior developed by humans to deal with negative emotions. Drawing on the FAB hypothesis, this study investig...

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Bibliographic Details
Main Authors:	Kim, Jong-Hyeong, Jang, S.
Format:	Journal Article
Published:	Pergamon 2014
Online Access:	http://hdl.handle.net/20.500.11937/39827

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