Generational stratification: aspirations of generation next

Despite continuing recovery from the global financial crisis and improving employment levels, there is widespread consensus that Australia faces challenges of talent retention and skills shortages in both the public and private sectors. Currently, Generation Z - a demographic representing approximat...

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Main Authors: Taylor, Ruth, Dayaram, Kandy, Coffey, Jane, Holmes, Kirsten
Format: Journal Article
Published: Curtin University of Technology 2009
Online Access:http://hdl.handle.net/20.500.11937/39820
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author Taylor, Ruth
Dayaram, Kandy
Coffey, Jane
Holmes, Kirsten
author_facet Taylor, Ruth
Dayaram, Kandy
Coffey, Jane
Holmes, Kirsten
author_sort Taylor, Ruth
building Curtin Institutional Repository
collection Online Access
description Despite continuing recovery from the global financial crisis and improving employment levels, there is widespread consensus that Australia faces challenges of talent retention and skills shortages in both the public and private sectors. Currently, Generation Z - a demographic representing approximately 1.3 million Australians - is entering into higher education and the workforce. An understanding of the values and mindset of this generation is critical to the future Australian workplace in terms of delivering relevant education for both Generation Z and the workplace for which they are being educated. This paper uses qualitative research to identify the career aspirations, perceptions of work and family, and preference readiness for employment (particularly within the public sector) of Generation Z. The research found an increasingly conservative generation seeking high levels of flexibility and autonomy within the workplace. Implications for the public sector marketing itself as an employer of choice are discussed.
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spelling curtin-20.500.11937-398202017-01-30T14:37:16Z Generational stratification: aspirations of generation next Taylor, Ruth Dayaram, Kandy Coffey, Jane Holmes, Kirsten Despite continuing recovery from the global financial crisis and improving employment levels, there is widespread consensus that Australia faces challenges of talent retention and skills shortages in both the public and private sectors. Currently, Generation Z - a demographic representing approximately 1.3 million Australians - is entering into higher education and the workforce. An understanding of the values and mindset of this generation is critical to the future Australian workplace in terms of delivering relevant education for both Generation Z and the workplace for which they are being educated. This paper uses qualitative research to identify the career aspirations, perceptions of work and family, and preference readiness for employment (particularly within the public sector) of Generation Z. The research found an increasingly conservative generation seeking high levels of flexibility and autonomy within the workplace. Implications for the public sector marketing itself as an employer of choice are discussed. 2009 Journal Article http://hdl.handle.net/20.500.11937/39820 Curtin University of Technology restricted
spellingShingle Taylor, Ruth
Dayaram, Kandy
Coffey, Jane
Holmes, Kirsten
Generational stratification: aspirations of generation next
title Generational stratification: aspirations of generation next
title_full Generational stratification: aspirations of generation next
title_fullStr Generational stratification: aspirations of generation next
title_full_unstemmed Generational stratification: aspirations of generation next
title_short Generational stratification: aspirations of generation next
title_sort generational stratification: aspirations of generation next
url http://hdl.handle.net/20.500.11937/39820