SMS advertising - a critical review and future directions

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SMS advertising - a critical review and future directions

The area of SMS advertising is relatively new and under-researched within marketing literature. SMS advertising itself is encompassed by the broader areas of M-Commerce and Mobile advertising, which are experiencing rapid growth. A review of literature surrounding the topic of SMS advertising has re...

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Bibliographic Details
Main Authors:	Dix, Steve, Jamieson, Kyle
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2009
Subjects:	Mobile advertising Acceptance M-Commerce SMS advertising
Online Access:	http://hdl.handle.net/20.500.11937/39367

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