Mobile message communications for broadcast announcements and info: possible factors influencing acceptance by business users of alert services

Mobile message communications for broadcast announcements and info: possible factors influencing acceptance by business users of alert services

This paper explores acceptance of Short Messaging Service, (often referred to as SMS, text or mobile messages,) among business users of short burst alert services featuring announcements and timely information. Interviews were done with fourteen mobile phone subscribers in the United States who had...

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Bibliographic Details
Main Authors: Dix, Stephen, Unger, B., Cole, A., Kanabar, V.
Other Authors: Erdener Kaynak
Format: Conference Paper
Published: The International Management Development Association (IMDA) 2012
Online Access:http://hdl.handle.net/20.500.11937/39355

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