Assessing Algorithms for Selecting Countries to Market New Products to Low-income Consumers

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Assessing Algorithms for Selecting Countries to Market New Products to Low-income Consumers

Bibliographic Details
Main Authors:	Metzger, M., Woodside, Arch, Ickis, J.
Format:	Journal Article
Published:	Emerald 2013
Online Access:	http://hdl.handle.net/20.500.11937/3916

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