Strategic orientation and performance in Dedicated Biotechnology Firms
Studies have shown that market orientation has been associated with superior performance in several industries. However Dedicated Biotechnology Firms (DBFs), and other technology-based firms operate in turbulent environments where knowledge, alliances and being first to establish technical leade...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Inderscience Enterprises Ltd
2006
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/39101 |
| _version_ | 1848755499385749504 |
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| author | Hynes, Niki Mollenkopf, D. |
| author_facet | Hynes, Niki Mollenkopf, D. |
| author_sort | Hynes, Niki |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Studies have shown that market orientation has been associated with superior performance in several industries. However Dedicated Biotechnology Firms (DBFs), and other technology-based firms operate in turbulent environments where knowledge, alliances and being first to establish technical leadership are paramount. The importance of technological orientation is exaggerated. This international empirical study examines the relationship between market and technological orientation and firm performance, including new product success. A new scale to capture technological orientation is developed and validated but no relationship between this and firm performance is found. Results show the cross-cultural validity of the scale for market orientation and positive association between some measure of performance and the level of market orientation. |
| first_indexed | 2025-11-14T08:57:17Z |
| format | Journal Article |
| id | curtin-20.500.11937-39101 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:57:17Z |
| publishDate | 2006 |
| publisher | Inderscience Enterprises Ltd |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-391012017-02-28T01:41:01Z Strategic orientation and performance in Dedicated Biotechnology Firms Hynes, Niki Mollenkopf, D. biotechnology technological orientation market orientation - performance Studies have shown that market orientation has been associated with superior performance in several industries. However Dedicated Biotechnology Firms (DBFs), and other technology-based firms operate in turbulent environments where knowledge, alliances and being first to establish technical leadership are paramount. The importance of technological orientation is exaggerated. This international empirical study examines the relationship between market and technological orientation and firm performance, including new product success. A new scale to capture technological orientation is developed and validated but no relationship between this and firm performance is found. Results show the cross-cultural validity of the scale for market orientation and positive association between some measure of performance and the level of market orientation. 2006 Journal Article http://hdl.handle.net/20.500.11937/39101 Inderscience Enterprises Ltd restricted |
| spellingShingle | biotechnology technological orientation market orientation - performance Hynes, Niki Mollenkopf, D. Strategic orientation and performance in Dedicated Biotechnology Firms |
| title | Strategic orientation and performance in Dedicated Biotechnology Firms |
| title_full | Strategic orientation and performance in Dedicated Biotechnology Firms |
| title_fullStr | Strategic orientation and performance in Dedicated Biotechnology Firms |
| title_full_unstemmed | Strategic orientation and performance in Dedicated Biotechnology Firms |
| title_short | Strategic orientation and performance in Dedicated Biotechnology Firms |
| title_sort | strategic orientation and performance in dedicated biotechnology firms |
| topic | biotechnology technological orientation market orientation - performance |
| url | http://hdl.handle.net/20.500.11937/39101 |