Differences in awareness of fair trade and organic labelling among coffee consumers in Australia and Japan

Differences in awareness of fair trade and organic labelling among coffee consumers in Australia and Japan

This study sought to compare consumers' perceptions of Fair Trade (FT) and organic coffee between Australia and Japan. The findings indicate that Australian consumers are generally more aware of FT certification. While a similar number of respondents in both Australia and Japan were aware of or...

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Bibliographic Details
Main Authors: Tamaki, R., Batt, Peter
Other Authors: ANZMAC 2011
Format: Conference Paper
Published: ANZMAC 2011 2011
Subjects:
organic
consumerism
cross-culture
coffee
fair trade
Online Access:http://hdl.handle.net/20.500.11937/38887

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