The ability of flower farmers in Da Lat to meet the needs of downstream buyers

The purpose of this study is to explore the gaps between what cut flower growers in Da Lat, Viet Nam, were able to deliver to their downstream customers and what their downstream customers actually wanted. Identifying and rectifying these gaps offers a means of improving the performance of the suppl...

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Bibliographic Details
Main Authors: Le, B., Batt, Peter
Format: Conference Paper
Published: 2013
Online Access:http://hdl.handle.net/20.500.11937/38820
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author Le, B.
Batt, Peter
author_facet Le, B.
Batt, Peter
author_sort Le, B.
building Curtin Institutional Repository
collection Online Access
description The purpose of this study is to explore the gaps between what cut flower growers in Da Lat, Viet Nam, were able to deliver to their downstream customers and what their downstream customers actually wanted. Identifying and rectifying these gaps offers a means of improving the performance of the supply chain and of offering superior value to all actors in the value chain. In this study, 206 farmers, 41 traders, 41 wholesalers and 42 retailers in Da Lat were interviewed. Results suggest that farmers need to improve the quality of the cut flowers offered for sale and their ability to deliver in sufficient quantities when required.
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institution Curtin University Malaysia
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spelling curtin-20.500.11937-388202017-09-13T15:34:26Z The ability of flower farmers in Da Lat to meet the needs of downstream buyers Le, B. Batt, Peter The purpose of this study is to explore the gaps between what cut flower growers in Da Lat, Viet Nam, were able to deliver to their downstream customers and what their downstream customers actually wanted. Identifying and rectifying these gaps offers a means of improving the performance of the supply chain and of offering superior value to all actors in the value chain. In this study, 206 farmers, 41 traders, 41 wholesalers and 42 retailers in Da Lat were interviewed. Results suggest that farmers need to improve the quality of the cut flowers offered for sale and their ability to deliver in sufficient quantities when required. 2013 Conference Paper http://hdl.handle.net/20.500.11937/38820 10.17660/ActaHortic.2013.970.16 restricted
spellingShingle Le, B.
Batt, Peter
The ability of flower farmers in Da Lat to meet the needs of downstream buyers
title The ability of flower farmers in Da Lat to meet the needs of downstream buyers
title_full The ability of flower farmers in Da Lat to meet the needs of downstream buyers
title_fullStr The ability of flower farmers in Da Lat to meet the needs of downstream buyers
title_full_unstemmed The ability of flower farmers in Da Lat to meet the needs of downstream buyers
title_short The ability of flower farmers in Da Lat to meet the needs of downstream buyers
title_sort ability of flower farmers in da lat to meet the needs of downstream buyers
url http://hdl.handle.net/20.500.11937/38820