Attitudes Towards E-Learning (Version 2.X): What Do Students Think Now?
The body of literature investigating issues relating to e-learning is quickly growing as many scholars in this area seek to explain how new technologies such as social media and other Web 2.0 tools may be incorporated into both online and ‘offline’ modes of learning. The extent of recent literature...
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| Format: | Conference Paper |
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Australian and New Zealand Marketing Academy
2012
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| Online Access: | http://www.anzmac.org/conference_archive/2012/papers/190ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/38795 |
| _version_ | 1848755416825069568 |
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| author | Loh, Hwee Kuen Claire Kingshott, Russel Wong, David |
| author2 | Svetlana Bogomolova |
| author_facet | Svetlana Bogomolova Loh, Hwee Kuen Claire Kingshott, Russel Wong, David |
| author_sort | Loh, Hwee Kuen Claire |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The body of literature investigating issues relating to e-learning is quickly growing as many scholars in this area seek to explain how new technologies such as social media and other Web 2.0 tools may be incorporated into both online and ‘offline’ modes of learning. The extent of recent literature published in the last five years in this area had largely focussed on how successful pedagogical techniques incorporating these new technologies may be used (e.g., English and Duncan-Howell, 2008; McLoughlin and Lee, 2008), and how these technologies transform the way universities interact with their students (e.g., Wong, 2012). In the race towards defining these mechanics, a fundamental gap emerges – few researchers have taken a step back to measure how students’ perceptions have evolved with this new way of learning. This paper addresses this gap by revisiting a fundamental question in marketing – what do our ‘customers’ think now? The results show that while interactivity and feedback were primary concerns of students in earlier studies on e-learning (e.g., Kriger, 2001), current concerns of students are focussed on flexibility for self-paced learning, costs savings, issues in self-motivation, and concerns about the limitations of technology in fostering teamwork for group assessments. |
| first_indexed | 2025-11-14T08:55:58Z |
| format | Conference Paper |
| id | curtin-20.500.11937-38795 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:55:58Z |
| publishDate | 2012 |
| publisher | Australian and New Zealand Marketing Academy |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-387952023-02-07T08:01:20Z Attitudes Towards E-Learning (Version 2.X): What Do Students Think Now? Loh, Hwee Kuen Claire Kingshott, Russel Wong, David Svetlana Bogomolova Richard Lee Jenni Romaniuk The body of literature investigating issues relating to e-learning is quickly growing as many scholars in this area seek to explain how new technologies such as social media and other Web 2.0 tools may be incorporated into both online and ‘offline’ modes of learning. The extent of recent literature published in the last five years in this area had largely focussed on how successful pedagogical techniques incorporating these new technologies may be used (e.g., English and Duncan-Howell, 2008; McLoughlin and Lee, 2008), and how these technologies transform the way universities interact with their students (e.g., Wong, 2012). In the race towards defining these mechanics, a fundamental gap emerges – few researchers have taken a step back to measure how students’ perceptions have evolved with this new way of learning. This paper addresses this gap by revisiting a fundamental question in marketing – what do our ‘customers’ think now? The results show that while interactivity and feedback were primary concerns of students in earlier studies on e-learning (e.g., Kriger, 2001), current concerns of students are focussed on flexibility for self-paced learning, costs savings, issues in self-motivation, and concerns about the limitations of technology in fostering teamwork for group assessments. 2012 Conference Paper http://hdl.handle.net/20.500.11937/38795 http://www.anzmac.org/conference_archive/2012/papers/190ANZMACFINAL.pdf Australian and New Zealand Marketing Academy restricted |
| spellingShingle | Loh, Hwee Kuen Claire Kingshott, Russel Wong, David Attitudes Towards E-Learning (Version 2.X): What Do Students Think Now? |
| title | Attitudes Towards E-Learning (Version 2.X): What Do Students Think Now? |
| title_full | Attitudes Towards E-Learning (Version 2.X): What Do Students Think Now? |
| title_fullStr | Attitudes Towards E-Learning (Version 2.X): What Do Students Think Now? |
| title_full_unstemmed | Attitudes Towards E-Learning (Version 2.X): What Do Students Think Now? |
| title_short | Attitudes Towards E-Learning (Version 2.X): What Do Students Think Now? |
| title_sort | attitudes towards e-learning (version 2.x): what do students think now? |
| url | http://www.anzmac.org/conference_archive/2012/papers/190ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/38795 |