Imprinting, honeymooning, or maturing: Testing three theories of how interfirm social bonding impacts suppliers’ allocations of resources to business customers

Imprinting, honeymooning, or maturing: Testing three theories of how interfirm social bonding impacts suppliers’ allocations of resources to business customers

In business markets, does strength of social bonds that a supplier perceives with a specific customer influence the supplier’s allocations of resources relative to other customers? If social bonding does uniquely impact supplier allocation of resources to customers, does the impact vary by relations...

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Bibliographic Details
Main Authors: Woodside, Arch, Baxter, R.
Format: Journal Article
Published: Elsevier 2015
Subjects:
Resource allocation
Relationship
Social bond
Financial bond
Online Access:http://hdl.handle.net/20.500.11937/38590

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