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Measuring Consumer-Based Brand Authenticity

Postmodern consumers use brands to create an authentic self and to reconnect to place, time, culture and others. Although previous research has identified that consumers draw on a range of cues in order to attribute authenticity to branded objects, no scales exist to measure the construct of brand a...

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Bibliographic Details
Main Authors:	Napoli, Julie, Dickinson, Sonia, Beverland, M., Farrelly, F.
Format:	Journal Article
Published:	Elsevier 2014
Subjects:	Consumer Behavior Branding Scale Development Authenticity
Online Access:	http://hdl.handle.net/20.500.11937/38471

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