Applying Complexity Theory to Deepen Service Dominant Logic: Configural Analysis of Customer Experience-and-outcome Assessments of Professional Services for Personal Transformations

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Applying Complexity Theory to Deepen Service Dominant Logic: Configural Analysis of Customer Experience-and-outcome Assessments of Professional Services for Personal Transformations

Recognizing Gigerenzer's (1991) dictum that scientists' tools are not neutral (tools-in-use influence theory formulation as well as data interpretation), this article reports theory and examines data in ways that transcend the dominant logics for variable-based and case-based analyses. The...

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Bibliographic Details
Main Authors:	Wu, P., Yeh, S., Huan, T., Woodside, Arch
Format:	Journal Article
Published:	Elsevier 2014
Subjects:	Transformation Beauty salon Contrarian Complexity Configuration
Online Access:	http://hdl.handle.net/20.500.11937/38429

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