Tourism strategy through partnership: Rhetoric or reality?: A case example from Australia

In December 2002, the Northern Territory (NT) Labor government in Australia released a new tourism plan, Northern Territory Tourism Strategic Plan - 2003-2007. The turbulent events of 2001 that had a significant impact on the tourism industry in the NT and included the collapse of the Australian car...

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Main Authors: Pforr, Christof, Brueckner, Martin
Other Authors: Konstantinos Andriotis
Format: Conference Paper
Published: IATOUR 2012
Online Access:http://hdl.handle.net/20.500.11937/38195
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author Pforr, Christof
Brueckner, Martin
author2 Konstantinos Andriotis
author_facet Konstantinos Andriotis
Pforr, Christof
Brueckner, Martin
author_sort Pforr, Christof
building Curtin Institutional Repository
collection Online Access
description In December 2002, the Northern Territory (NT) Labor government in Australia released a new tourism plan, Northern Territory Tourism Strategic Plan - 2003-2007. The turbulent events of 2001 that had a significant impact on the tourism industry in the NT and included the collapse of the Australian carrier Ansett Airlines and 'September 11' provided the impetus for the new strategy. Purportedly, this plan was designed to direct and guide the NT tourism industry's future development based on sound research and extensive consultation with key stakeholders. Such a partnership approach was regarded as crucial for the success of future tourism in the Territory. This paper specifically focuses on the formulation process of this Tourism Strategic Plan. In particular, it explores the effectiveness of the underlying consultation process. A closer examination, however, shows that the government's claims to having prepared the tourism plan in consultation with a wide range of stakeholders are not justified.
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spelling curtin-20.500.11937-381952023-02-07T08:01:20Z Tourism strategy through partnership: Rhetoric or reality?: A case example from Australia Pforr, Christof Brueckner, Martin Konstantinos Andriotis Antonis Theocharous Filareti Kotsi In December 2002, the Northern Territory (NT) Labor government in Australia released a new tourism plan, Northern Territory Tourism Strategic Plan - 2003-2007. The turbulent events of 2001 that had a significant impact on the tourism industry in the NT and included the collapse of the Australian carrier Ansett Airlines and 'September 11' provided the impetus for the new strategy. Purportedly, this plan was designed to direct and guide the NT tourism industry's future development based on sound research and extensive consultation with key stakeholders. Such a partnership approach was regarded as crucial for the success of future tourism in the Territory. This paper specifically focuses on the formulation process of this Tourism Strategic Plan. In particular, it explores the effectiveness of the underlying consultation process. A closer examination, however, shows that the government's claims to having prepared the tourism plan in consultation with a wide range of stakeholders are not justified. 2012 Conference Paper http://hdl.handle.net/20.500.11937/38195 IATOUR restricted
spellingShingle Pforr, Christof
Brueckner, Martin
Tourism strategy through partnership: Rhetoric or reality?: A case example from Australia
title Tourism strategy through partnership: Rhetoric or reality?: A case example from Australia
title_full Tourism strategy through partnership: Rhetoric or reality?: A case example from Australia
title_fullStr Tourism strategy through partnership: Rhetoric or reality?: A case example from Australia
title_full_unstemmed Tourism strategy through partnership: Rhetoric or reality?: A case example from Australia
title_short Tourism strategy through partnership: Rhetoric or reality?: A case example from Australia
title_sort tourism strategy through partnership: rhetoric or reality?: a case example from australia
url http://hdl.handle.net/20.500.11937/38195