The influence of price-related point-of-sale promotions on bottle shop purchases of young adults

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The influence of price-related point-of-sale promotions on bottle shop purchases of young adults

Introduction and Aims.To investigate the impact of point-of-sale promotions on product choice, brand choice and purchase quantity of young adults purchasing alcohol for off-premise consumption in Australia. Design and Methods. A crosssectional interviewer-completed survey conducted at 24 bottle shop...

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Bibliographic Details
Main Authors:	Jones, S., Barrie, L., Gregory, P., Allsop, Steve, Chikritzhs, Tanya
Format:	Journal Article
Published:	Wiley-Blackwell Publishing Ltd. 2015
Subjects:	interview marketing alcohol consumption Australia
Online Access:	http://hdl.handle.net/20.500.11937/38140

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